Dillon Munro Baker

Dillon Munro Baker

Media, content, culture

Associate Editor at Contently, where I run The Freelancer and work on The Content Strategist. Former Arts Editor and Senior Staff Writer at The Vermont Cynic. Email me at dmbaker412@gmail.com.

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Martech haunted house article
The Content Strategist

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

In ad tech, there’s Facebook and Google, and then there’s everyone else. Could the same thing happen to martech?

Tv ad war article
The Content Strategist

Who Will Win the War for TV Ad Dollars?

2016 is the year TV started dying. Now, a war is raging to see who can win the lucrative budgets of TV advertising spend.

Marketing guru article
The Content Strategist

How to Become a Marketing Guru, in 8 Steps

First thing's first: Get a goofy hairstyle.

Brinker article
The Content Strategist

The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

"Few things in marketing are about achieving perfection. They're largely about doing a better job than your competitors."

Facebook video article
The Content Strategist

Facebook May Have Just Ushered in a New Era for Mobile Video

Facebook is undermining its revenue model with its new approach to video, but it could pay off in the long run.

Media2020 article
The Content Strategist

Media 2020: The Marketer's Guide to the Present and Future of the Internet

My 5,000+ word eBook on the present and future of digital content.

Under the influence web article
The Content Strategist

Under the Influence

Influencer marketing is more popular than ever, but it has a serious disclosure problem.

Fb is cm web article
The Content Strategist

Facebook Isn't a Social Network Anymore

It's a content network.

Algorithm shutterstock 228555691 web article
The Content Strategist

Why Every Social Network Is Copying Facebook's Algorithm

Get ready for the Facebook-ification of the Internet.

Pikachu bus edited article
The Content Strategist

100 Real Pokémon Go Headlines That Will Make You Question Everything

It's impossible to catch them all.

Omg web article
The Content Strategist

OMG: You Won't Believe What BuzzFeed Is Doing to Advertising

Written with Joe Lazauskas.

Snapchat targeting article
The Content Strategist

Why Snapchat Is Already Giving Up on Not Being 'Creepy'

Snapchat's new targeting features are the latest evidence that all social platforms eventually have to sacrifice what made them great.

Mighty ducks article
The Content Strategist

The Mighty Ducks: The Story Behind the NHL Team That Doubled ...

Looking back, it’s difficult to fully grasp just how bizarre the creation of the Mighty Ducks of Anaheim was. Disney, the family-friendly all-American media titan with no history of sports management, had formed a professional sports team. And not just any team: a hockey team. This being the sport in which brutal fights are commonplace, teams have nicknames like the Broadstreet Bullies, and most of the loyal fan base is Canadian.

Fb conference web article
The Content Strategist

How Facebook Plans to Dominate Digital Communication Over the ...

VR, AR, AI, IM—no acronym is off the table.

Chewbacca mom facebook article
The Content Strategist

Chewbacca Mom Is Just the Beginning

With Candace Payne’s joyous laugh, the first viral Facebook video star was born. Don’t expect her to be the last.