Dillon Munro Baker

Dillon Munro Baker

Media, content, culture

Associate Editor at Contently, where I run The Freelancer and work on The Content Strategist. Former Arts Editor and Senior Staff Writer at The Vermont Cynic. Email me at dmbaker412@gmail.com.

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Media2020 article
The Content Strategist

Media 2020: The Marketer's Guide to the Present and Future of the Internet

My 5,000+ word eBook on the present and future of digital content.

Fb is cm web article
The Content Strategist

Facebook Isn't a Social Network Anymore

It's a content network.

Algorithm shutterstock 228555691 web article
The Content Strategist

Why Every Social Network Is Copying Facebook's Algorithm

Get ready for the Facebook-ification of the Internet.

Under the influence web article
The Content Strategist

Under the Influence

Influencer marketing is more popular than ever, but it has a serious disclosure problem.

Pikachu bus edited article
The Content Strategist

100 Real Pokémon Go Headlines That Will Make You Question Everything

It's impossible to catch them all.

Omg web article
The Content Strategist

OMG: You Won't Believe What BuzzFeed Is Doing to Advertising

Written with Joe Lazauskas.

Snapchat targeting article
The Content Strategist

Why Snapchat Is Already Giving Up on Not Being 'Creepy'

Snapchat's new targeting features are the latest evidence that all social platforms eventually have to sacrifice what made them great.

Mighty ducks article
The Content Strategist

The Mighty Ducks: The Story Behind the NHL Team That Doubled ...

Looking back, it’s difficult to fully grasp just how bizarre the creation of the Mighty Ducks of Anaheim was. Disney, the family-friendly all-American media titan with no history of sports management, had formed a professional sports team. And not just any team: a hockey team. This being the sport in which brutal fights are commonplace, teams have nicknames like the Broadstreet Bullies, and most of the loyal fan base is Canadian.

Fb conference web article
The Content Strategist

How Facebook Plans to Dominate Digital Communication Over the ...

VR, AR, AI, IM—no acronym is off the table.

Chewbacca mom facebook article
The Content Strategist

Chewbacca Mom Is Just the Beginning

With Candace Payne’s joyous laugh, the first viral Facebook video star was born. Don’t expect her to be the last.

Chewing fb shutterstock 296219369 web article
The Content Strategist

Why Facebook's Trending Topics Scandal Conceals a Bigger Problem

If Facebook is indeed "eating the internet" like so many headlines have claimed, it needs to be seen as a tool just like web browsers, unswayed by political leanings or business interests. News complicates that requirement.

Snapchat xmen web article
The Content Strategist

4 Reasons Snapchat Lenses Are a Genius Ad Product

What other product can get users to send pictures of themselves with a billboard on their faces?

Museums article
The Content Strategist

Museums, the Next Media Companies

When the Metropolitan Museum of Art acquired Charles Le Brun’s 17th century painting “A Portrait of Everhard Jabach and Family” from a private English collector late last year, it made headlines in The New York Times. In the past, this would’ve been the end of the famous painting’s story—but things are a bit different nowadays at America’s largest art museum.

Vox chorus article
The Content Strategist

Vox, Chorus, and the Rise of Media-Tech Empires

More and more, media companies are becoming hybrids; tech-social-agency-journalism company is probably a more accurate way to describe emerging media empires like Vox and BuzzFeed.

Facebook live 50million article
The Content Strategist

Will Facebook's $50 Million Gamble Pay Off?

BuzzFeed, The New York Times, and CNN are making millions to use Facebook Live. But that may not be enough to keep them there long-term.