Associate Editor at Contently, where I run The Freelancer and work on The Content Strategist. Former Arts Editor and Senior Staff Writer at The Vermont Cynic. Email me at firstname.lastname@example.org.
In ad tech, there’s Facebook and Google, and then there’s everyone else. Could the same thing happen to martech?
2016 is the year TV started dying. Now, a war is raging to see who can win the lucrative budgets of TV advertising spend.
First thing's first: Get a goofy hairstyle.
"Few things in marketing are about achieving perfection. They're largely about doing a better job than your competitors."
Facebook is undermining its revenue model with its new approach to video, but it could pay off in the long run.
My 5,000+ word eBook on the present and future of digital content.
Influencer marketing is more popular than ever, but it has a serious disclosure problem.
Get ready for the Facebook-ification of the Internet.
It's impossible to catch them all.
Written with Joe Lazauskas.
Snapchat's new targeting features are the latest evidence that all social platforms eventually have to sacrifice what made them great.
Looking back, it’s difficult to fully grasp just how bizarre the creation of the Mighty Ducks of Anaheim was. Disney, the family-friendly all-American media titan with no history of sports management, had formed a professional sports team. And not just any team: a hockey team. This being the sport in which brutal fights are commonplace, teams have nicknames like the Broadstreet Bullies, and most of the loyal fan base is Canadian.
VR, AR, AI, IM—no acronym is off the table.